Technology news

The six biggest retail tech stories of the week – Retail Technology Innovation Hub

3. Paramount + should be associated with the Walmart + offer

Walmart+ will soon be available to members with a Paramount+ Essential membership at no additional cost.

It starts in September.

Walmart+ costs $98 per year or $12.95 per month.

In the US, Paramount+ Essential sells for $4.99/month.

Walmart’s move aims to make its service, which launched in September 2020, more competitive with Amazon Prime.

4. Amazon Fresh makes key appointments in push physical stores

Claire Peters has been named Vice President, Worldwide Amazon Fresh, and Peter Bowrey Vice President, Amazon Fresh Store Operations.

Peters comes from Woolworths Supermarkets where she served as Managing Director.

His CV also includes a stint as chief operating officer at Tesco Stores.

Bowrey, meanwhile, worked for Tesco for over 30 years in various capacities and internationally.

Most recently, he was Retail Director at Boots.

In a LinkedIn post, Tony Hoggett, SVP Worldwide Physical Stores & Specialty Fulfillment, Amazon, said, “I am delighted to announce that Claire and Peter are joining our growing Amazon Physical Stores leadership team.

“Claire and Pete will join Amazon in early 2023, bringing decades of experience in grocery, international and multi-channel retail.”

He added, “I am inspired by the Amazon Physical Stores and Specialty Fulfillment leadership team we have in place, and we all look forward to growing the business with our two new members.”

5. Waitrose creates the first Pinterest Pin extension for the Summer Food Festival campaign

Pinterest has launched Waitrose’s latest campaign on its platform, showcasing its “colourful variety of food choices for this year’s summer dishes”.

Raising awareness of its “high-quality products and range of everyday foods”, the retailer seeks to inspire Pinners to cook tasty meals, using Pinterest’s immersive advertising format for the first time, the extension Pine.

Waitrose’s campaign includes an interactive lookbook allowing Pinners to choose from one of four different summer food options, including ‘World Eating’ dishes, ‘Made for Sharing’ dishes, ‘Perfect Picnics’ and ‘ Brilliant BBQs”.

They will then be shown a selection of dishes and recipes, including tips and tricks for perfecting each, with a shopping list specifically for that recipe that the user may have to hand in before their next grocery store.

6. American Eagle announces initiatives on TikTok, Roblox and Meta Quest 2

American Eagle Outfitters announced its American Eagle (AE) brand initiatives on Meta Quest 2 and a campaign with TikTok’s SoundOn platform.

AE recently launched its Back To School (BTS) Fall 2022 campaign featuring Gen Z musicians Blu DeTiger, spill tab, duo Tabakian x Tanisako.

It features metaverse music experiences, in-store activations, and a hashtag challenge on TikTok with a custom song written by a Gen-Z creator.

“This season, we’re thrilled to offer our community multiple ways to express their personal style through a series of activations designed to inspire customers to pair the jeans they love with the music they love” , said Jennifer Foyle, president and chief creative officer, AE and Aérie.

“As an innovation leader, American Eagle is the first to partner with TikTok’s SoundOn platform to continue collaborating with emerging creators and artists and providing them with a space where they can share their passion for music with the world.”