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Apple, facing outcry, says app developers are thriving on iPhone

Apple Inc, seeking to address criticism of its competitive practices by European Union, US developers and lawmakers, pointed to a report showing third-party apps are thriving on the iPhone and other devices. In a study published by Analysis Group and touted by the iPhone maker, analysts said Apple’s own apps are rarely the dominant option and only account for a small share of app usage.

“We found that Apple’s own apps, although used by many, are rarely the most popular of any given type and are eclipsed in popularity by third-party apps for nearly all countries and app types. that we took into account,” the report said.

In the United States, the report revealed that Spotify is 1.6 times more popular than Apple Music, Google Maps is used 1.5 times more than Apple Maps, and Netflix is ​​17 times more popular than the streaming service. Apple. The Amazon Kindle service, meanwhile, was 4.5 times more popular than Apple’s Books app.

Apple is under scrutiny from the European Union, which is working on legislation that would require the company to allow apps to be installed from outside the App Store. Such a move would threaten Apple’s hold on its platform and could limit its ability to collect commission from developers.

US lawmakers have also pushed to allow this practice, known as sideloading. Apple said sideloading would lead to privacy and security risks for consumers.

Thursday’s decision was an attempt to show that app developers are doing well without change. It also marked an unusual effort by Apple to downplay the success of its own services, which now generate more than $60 billion a year for the Cupertino, Calif.-based company. The study found that Apple’s music, TV, books and maps services are the dominant player in a few major regions.

“In the United States, iPhone users spend more than 50% more time on Spotify than on Apple Music,” the report said.

The researchers also discovered that there were a variety of alternative apps in the main categories. In Asia, for example, third-party communication apps like LINE, WeChat, and KakaoTalk dominate on the iPhone.