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More consumers are choosing premium laptops in India: Intel

Not just smartphones, Indian consumers are opening their wallets and choosing high-end laptops, an emerging trend that hints at the direction the PC market is heading in the world’s second most populous country.

“The era of compromise is slowly moving away as Indian consumers really want value for money, so they are willing to spend more for performance,” said Akshay Kamath, Director of PC Customer Sales – India, Intel Corporation .

Kamath, who was recently in Delhi for Intel’s 12th Gen product showcase event, said many students who otherwise would have purchased a non-gaming machine in the past are now choosing a laptop from high quality which can also be used for games. And the reason for choosing a slightly higher-end laptop is the kinds of things users want to do, like coding and creating content, that goes beyond regular web browsing and consuming contents.

The demand for high-performance laptops and a variety of different device options from PC manufacturers are some of the key factors that highlight the rise in high-end PC solutions, including devices. with thin and light form factors and dedicated gaming laptops, in India.

Kamath agrees that the boom in PC demand during the pandemic has streamlined a bit with the opening of schools and offices, but he still feels that people will still be refreshing their PCs in 3-4 years. A new trend but depicting a positive state of the PC market in India is that early buyers are willing to pay a little more and buy a device with better specs and features, moving up the price ladder. For this reason, the demand for laptops in the Rs 30,000 and Rs 40,000 range is high compared to devices in the sub-Rs 25,000 segment.

“Indian consumers are changing in their performance requirements and that’s why you see what was traditionally below 25K has moved to 30K and above,” he said. “There is a shift more towards the general public and more towards the premium.”

Demand for laptops in the Rs 30,000 and Rs 40,000 range is high compared to devices in the sub-Rs 25,000 segment. (Image credit: Anuj Bhatia/Indian Express)

But who is driving PC growth in India? According to Kamath, the growth is coming from Tier 3 and Tier 4 cities and that’s where most first-time buyers are concentrated. “They wouldn’t want to compromise beyond a certain point.”

“India as a market still has untapped potential,” he said, adding that everyone understood that if you want to do serious stuff, PC is the place to do it.

The business environment has changed rapidly over the past few months and Intel is facing the heat. The rise of Advanced Micro Devices (AMD) and Apple is putting pressure on Intel. AMD’s next chip architecture called “Zen 4” will be released later this year, and Apple just announced a new M2 processor that powers its latest 13-inch MacBook Air and MacBook Pro. Apple has grown significantly in the PC market, thanks to its move to its own custom M-series processors used in the Mac. In fact, Apple was one of the few PC makers that was able to increase sales in the March quarter.