Made in italy and Motor Valley. These two sentences mean a lot of things and, at the same time, only one: Excellency.
Motor Valley Fest, Italy’s biggest event for supercar enthusiasts, is back. Following last year’s edition, held virtually due to the pandemic, the 2021 edition will be both in-person and digital. From July 1 to 4, the Land of Motors will focus on the city of Modena for a series of events featuring the most iconic brands of Emilia Romagna, such as Ferrari, Maserati, Ducati, Lamborghini, Dallara and Energica . It is also the first time that the event has opened to international car brands.
From Thursday July 1 to Friday July 2, the Military Academy of Modena and the Department of Law of UniMoRe (University of Modena and Reggio Emilia) will host a series of panels focused on in-depth automotive-related analysis and discussion . sector, which can be viewed by registering online (for full details visit www.motorvalley.it).
The Pagani exhibition in the center of Modena (2019)
The Academy of Modena (2019)
The new Motor Valley arena
After the opening day, July 2, 3 and 4, the public will be able to go “on track” on all the regional circuits of the region, including the Misano World Circuit with GT World Challenge Europe (July 2, 3 and 4 ), the Imola Circuit with the Motorcycle Speed Championship (July 2, 3 and 4), and Varano de ‘Melegari with the Youngtimers and the event dedicated to Dallara cars (July 2 and 3).
The Motor Valley Fest lectures will feature panels lasting 45 minutes each that will explore different issues and include personalities from the Italian and international automotive world. Other meetings will also be live streamed to discuss topics such as sustainability, digitization, racing, innovative technologies, new consumer trends and the future of mobility.
Anfia-Motorsport and Autopromotec, co-organizers of the digital event scheduled for June 30 entitled “Motorsport next – Industry Innovation and Technology Transfer Global Forum”, will lead the way on June 30. Then, on July 2, there will be a presentation of 10 start-ups active in the mobility and automotive industry selected by Motor Valley Accelerator.
But Motor Valley Fest isn’t just about cars and mobility. It is also discovering the excellence of gastronomy, wine, art, culture and nature.
At the Church of the Vow there will be an exhibit titled “Motor Valley Fest’s Tribute to an Icon of Automotive Craftsmanship” (July 1-11, 2021), which will feature some of the world’s most valuable and original leather pieces. manufactured by Schedoni. for the best car manufacturers.
In the old Manifattura Tabacchi in Modena, the works of Alessandro Rasponi will be exhibited. There will be 30 never-before-seen creations – paintings of cars, characters and adventures – by an artist who combines passion and talent.
An original photographic exhibition under the patronage of the Marco Simoncelli Foundation entitled “Ricorando Simoncelli” will also be presented at the Chiesetta di San Nicolò.
The exhibition “Accadde oggi: Happy Birthday Made in Italy! will be at the Church of San Carlo from June 30 to July 25. It is a project born from an idea developed by Stefano Dominella, president of Maison Gattinoni. In addition, a sculpture-dress dedicated to the Motor Valley Fest, created exclusively by fashion designer Guillermo Mariotto, will be on display for the occasion.
TEDx Modena will be live at the Teatro Storchi in Modena on Saturday July 3 with the theme “Vision of Super” on the great visions that have changed or are changing the world.
Among the automotive events not to be missed is the exclusive “Cavallino Classic” event which will take place from July 2-4 and organized by Canossa Events. This is the most important Concours d’Elegance in the United States dedicated to Ferrari and will take place outside the United States for the first time.
The list of participants at Motor Vally Fest is very rich. Among the speakers, the Minister of Foreign Affairs, Luigi Di Maio; the President of the Emilia-Romagna Region, Stefano Bonaccini; the President of the ICE Agency, Carlo Ferro; Lamborghini President and CEO Stephan Winkelmann; Claudio Domenicali, CEO of Ducati; the President of Anfia, Paolo Scudieri; ACI President Angelo Sticchi Damiani; and designers Chris Bangle, Klaus Busse and Walter De Silva.
Promote Made In Italy
Motor Valley Fest is part of the national effort to promote Made in Italy, signed by the Ministry of Foreign Affairs and International Cooperation and the Ice Agency with the Emilia-Romagna Region and Apt Servizi Emilia-Romagna for the promotion abroad and the internationalization of Italian companies. The promotion was launched during the Formula 1 Grand Prix in Imola and will continue with Superbikes in Misano (June 11 to 13), Innoprom in Ekaterinburg (July 5 to 8), the Motomondiale in Misano Adriatico (from June 17 to 19) September), and Motor Valley’s participation in Motor Bella in Detroit (September 21-26), ending with Expo in Dubai in December 2021.